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Inversion: Spur Creativity by opposite thinking
German mathematician Carl Jacobi explained that to better understand a principe, you should invert it.
If you have a seed of an idea, even just a combat encounter, but are feeling stuck, you may discover some fantastic ideas by turning your existing thoughts inside out.
Take a quest idea, NPC issue, or combat encounter and look at it backwards, or invert it, and see where it leads.